Social Media Audit

It's time to listen to the conversation...

Wondering what customers are saying about your brand on the web? Perform this short audit to find out.

1. Go to: http://socialmention.com enter your company name, product or brand. Give yourself 1 point for every positive comment by a customer. Maximum 10 points. Give yourself -5 points for every NEGATIVE comment by a customer. Maximum -30 points. If you have more than 10 positive comments, you can throw out two of the negative reviews (10 points credit).
2. Go to http://www.google.com and enter your company name, product or brand and the word review. Drill down into the reviews. Give yourself 1 point for every positive review by a customer. Maximum 10 points. Give yourself -5 points for every NEGATIVE review by a customer. Maximum -30 points. If you have more than 10 positive reviews, you can throw out two of the negative reviews (10 points credit).
3. Log in to Facebook. Assuming you have a fan page, review the conversations. Give yourself 1 point for each conversation your fan page moderator actively engaged in.

How to score your brand’s social media presence:
A = 40 to 50 points
B = 30 to 40 points
C = 20 to 30 points
D = 10 to 20 points.
If you scored anything less than an B, there is plenty of room for improving your brand’s social media presence.