B2B Lead Gen

Think of a B2B blog as a modern replacement for your newsletter.

If you read the leading inbound marketing blogs you’ll notice that content is king when it comes to optimizing your B2B website for organic search (SEO). Consequently, the expert inbound marketing bloggers state that a blog is foundational.

Create custom landing pages to target specific keywords.

Are you still using the plain vanilla “Contact Us” forms on your website to capturing leads? If so, it's time to consider creating custom landing pages for specific search terms.

What exactly are landing pages?

Thinking about using Google AdWords to generate B2B leads? Test the waters first.

While generating leads from organic SEO is preferred since it is free, spending money on pay per click (PPC) advertising like Google AdWords is unavoidable for most B2B Marketers.