Marketing Automation

Everything You Need to Know About Building a B2B Website

From selecting a content management system to SEO.

In today’s highly competitive business-to-business (B2B) marketplace, having an effective website is a foundational part of any marketing program. Out with the old-school brochure-ware sites and in with the modern web platform that connects all aspects of your business. 

One of the most productive sources of revenue for B2B marketers is their prospect and lead database. If it costs you $20 to acquire each prospect in your database and you have 50,000 names in your database, the value of this data is 1 Million dollars or more!

According to research from Brian Carol the author of “Lead Generation for the Complex Sale”, 70% of the visitors to your website researching your product will eventually buy a product from you or your competitors. Yet salespeople do not fully pursue around 70% of leads generated by marketing.

Wow!