Boston's CRM and SFA Integration Experts
Do web generated leads automatically end up in your CRM application? Do you map keyword data to leads in your CRM system? Do you know which keywords generated the most leads? Do you collect behavioral data (specific pages viewed) on website visitors and map that information to leads?
Leveraging the power of fully integrated marketing automation and CRM systems is a DMZ interactive core competency.
One of the most important components of an effective inbound marketing program is capturing the web generated inquires in a Sales Force Automation (SFA) or Customer Relationship Management (CRM) System. With effective integration you can instantly act up inbound inquires. You can capture all the data and create a rules based communication workflow to move that inquiry/ lead through the sales funnel.
Setting up an effective landing page and pushing the data from the page into the SFA/CRM system is one of the first steps in that process. If you are a Salesforce.com user the easiest way to do this is to use their “web-to-lead” feature. As you evolve your technology around inbound marketing you may want to develop more custom integrations with your CMS and marketing automation tools.
At DMZ Interactive we are strong proponents of fully integrated inbound marketing technology. We offer:
- Setup and configuration of Salesforce.com web-to-lead feature
- Setup and configuration of Salesforce.com for Google Adwords
- Custom landing page programming to push data to CRM, SFA and Ad hoc Databases systems using web services
- SFA and CRM workflow design
- Creation and customization of reports in Salesforce.com to provide marketing business intelligence.
