In today’s highly competitive business-to-business (B2B) marketplace, having an effective website is the foundation of any marketing program. Out with the old school brochure-ware sites and in with the modern responsive web platform that connects all aspects of your business 24/7.
The website is where customers and prospects will interact with the company. It’s where relationships are made or are broken. The website is also where the Gen Y customer prefers to interact. The web is where customers can communicate 24/7 on any device with the company. Leading B2B marketers who realize the importance of an effective website put the website at the foundation of all marketing efforts. With this guide you too can become a market leader that generates maximum ROI from your website. The recommendations outlined in this 30-page guide to building B2B websites will provide the answers you've always wanted. In this comprehensive guide you will find all the critical components of building an effective B2B website today. If you follow these guidelines, you can make a significant impact on your marketing ROI and turn your website into an inbound lead generation machine.