Demand Generation Strategy

Drive customers and prospects to you instead of hunting them down...

Do you have a fully integrated demand generation strategy? Do leads flow automatically from your website to your marketing automation system to your CRM system? As prospects move through the marketing funnel, do you have a clearly articulated plan to increase engagement? If not, you are probably not maximizing the efficiency of your online marketing programs. Fortunately, the demand generation experts at DMZ in Boston can help.

A successful demand generation strategy begins by asking several key questions:

• Who is your target market?
• Are they addressable online?
• Who are your competitors online?
• How do customers find your products and services online?
• What are the specific keywords customers and prospects use to search for your products and services?
• What's the search volume data for the top 50 keywords on your industry?
• How difficult is it to rank organically for these keywords?
• How expensive is it to purchase these keywords on Adwords? 
• What conversion rates do you need to be profitable?
• What's your target lead cost?
• What's the close ratio for online leads?
• How long is your sales cycle?
• How many interactions are required to close a sale?

At DMZ Interactive we realize each company we work with is unique, with its own set of specific challenges. As a result, we avoid taking a cookie- cutter approach when offering solutions, and realize understanding your customer and target market is paramount. At DMZ Interactive we take a 360 degree integrated view and offer the following services to insure your success:

• Search Engine Optimization
• Viral Marketing
• Social Media Marketing
• Email Marketing 
• Lead Nurturing
• Pay-Per-Click Campaigns

Want to Learn More? Download our Inbound Marketing ScoreCard