Boston's Marketing Automation Experts
Are you leveraging email as an effective sales and marketing tool? Do you send targeted emails to customers and prospects that are highly targeted, relevant and motivational? Do you leverage website behavioral data as part of your email marketing programs?
If not, you are not taking advantage of latest and greatest in marketing automation. That's where we can help.
What is marketing automation and why is it so important to inbound marketing? A marketing automation platform allows you to manage and analyze all prospect interactions such as email, website forms, search keyword effectiveness, to user behavior on the website. Data is seamlessly passed from each marketing toolset to a CRM/SFA system allowing a marketer to manage all touch points with prospects from the moment of lead generation to the close of the sale.
A properly implemented marketing automation solution can produce significant efficiencies by automating many marketing and sales tasks currently performed manually. It provides consistency in your outbound communication. It also maximizes sales productivity by allowing salespeople to focus on the most worthwhile leads by leveraging automated lead scoring capabilities.
At DMZ Interactive we offer:
- Marketing Automation Campaign Planning and Strategy
- Automation Workflow Design
- Marketing Automation BI reports
- Lead Generation
- Email Marketing
- Demand Generation via Lead Nurturing and Drip Programs
- Landing Page Design and Optimization
- Lead Scoring Strategy and Tactics
- CRM Integration Planning and Implementation
Want to Learn More? Download our Marketing Automation Scorecard
