Marketing Automation Scorecard

Are you a marketing automation leader or a laggard?

Discover if you are a marketing automation leader or a market laggard by taking this simple interactive self-assessment test.

Click the black button below to see your score now.

Market Laggard   Median   Market Leader
  Never   Sometimes   Always
You've implemented a comprehensive lead nurturing system (drip emails) based on segmentation and personas.
You've implemented an automated lead scoring system that is based on empirical visitor behavior and demographic data.
Your marketing automation system is fully integrated with a CRM system.
Your marketing automation system is fully integrated with your website. You collect data from all page views, forms and downloads.
You have defined and implemented the top 5 communication workflows that move prospects and customers between stages in the funnel.
You have clearly defined your marketing funnel and the key events that move prospects and customers between stages.
You periodically audit your CRM system for data hygiene issues such as duplicate records.
You have clearly defined personas for your prospects and customers and you use them to shape your communication workflow in the marketing automation system.
You have a comprehensive customer segmentation model.
You have an internal employee who is the champion and owner of the marketing automation system.