So You Think You Can Ignore Negative Social Media Content on the Internet

According to an eVoc Insights study, 48 percent of consumers need to consult reviews before making an online purchase. Today, many consumers are turning to YouTube and other social media channels to find reviews.

In October 2009, there were more than 3.7 billion search queries on YouTube according to comScore.

Think Social Media is a fad?

For all those senior executives who think social media is a just fad and you can ignore what people are saying about your brand on the internet.... You just may want to watch these videos.

United Breaks Guitars: Over 9 Million Views

Dirty Dominos Pizza: Over 500,00 views

This is not the original video clip posted by the fired Dominos employees. It was taken down. However, this clip has the content from the original. Warning this video is gross. Note: Dominos did a good job responding to the original clip.

Now some companies take the "any publicity is good publicity" approach and encourage YouTube parody videos. Sometimes it can be an effective strategy for the right product and market. Sometimes it can backfire.

Vince with Slap Chop Love My Nuts! BEST REMIX PARODY: Over 3 Million Views

Parody of the Slap Chop TV Ad. Warning contains off color language.

The WTF Blanket (Snuggie Parody): Over 14 Million Views

Parody of the Snuggie blanket TV ad. Warning contains offensive language.