Boston's B2B Search Engine Marketing Experts

Can customers and prospects easily find you on Google? Do pages on your B2B website always show up at the top of search engine results?

If not, the DMZ B2B search engine marketing experts can help.

What is Search Engine Marketing (SEM)? Search engine marketing is "using the Google" to promote your business or service. The goal of SEM is to make it easier for prospects and customers to find your products and services on the web using a search engine like Google, Yahoo or Bing.

Our approach to developing an effective SEM program is a multi-layered process which involves identifying your targeted market, defining your keywords and phrases and identifying your SEM competitors.

We take a two pronged approach by leveraging both SEO and PPC to maximize your visibility on the web. What's the difference between Search Engine Optimization (SEO) a.k.a. Organic Search and Pay Per Click Advertising (PPC)? Under the hood, SEO involves making it easier for search engines to find and properly index content on your site. For example, search engines rely on html page title to tags to properly index content. If you put the right keywords title tags in your title tag you are more likely to have your pages show up under organic search.

Why put the effort into SEO? SEO is extremely cost effective because you are not paying for keywords with the search engines. SEO engine optimization allows you to deliver your messaging to a targeted audience, resulting in a higher conversion and response rates than many traditional marketing methods. A focused search engine optimization (SEO) strategy allows you to:

  • Increase your visibility to a target audience
  • Maximize the traffic being directed to your site
  • Rank higher and more often than your competitors for related search terms
  • Link visitors directly to the information that they are seeking

So why would you want to spend money on PPC such as Google Adwords?

If the keywords you need to promote your business are highly competitive, it will take awhile for you to show up in the search engine's organic search results. Google Adwords or PPC essentially allows you to cut to the font of the line and get your ads placed at the very top or side of the search results page.

Sounds complicated? We are here to help.

At DMZ Interactive we offer:

  • Keyword Strategy, Planning and Selection
  • Pay Per Click (PPC) Programs and Strategy
  • SEO Web Site Optimization
  • Web Analytics
  • PPC Conversion rate analysis
  • Click-through optimization
  • A/B testing to indentify profitable paths
  • Customer experience analysis and optimization

Want to learn more? Download our Google Adwords ScoreCard