Boston's B2B Social Media Marketing Agency

Do you use social media to effectively promote your B2B product or service? Can you influence your target market with social media? Do you build awareness and trust for your brand with social media? Is social media integrated into your company's day to day communication strategy?

If you are new to the world of Twitter, Facebook, Digg,Google Buzz and LinkedIn, DMZ Interactive can help you leverage this powerful communication channel that has finally reached critical mass.

If your mom is on Twitter, you should probably think about setting up an account.

So what exactly is social media and why should you care about it? Social media is essentially electronic “word of mouth” marketing spread ad via the internet. However, social media is not at its best when used for broadcasting your life's boring minutiae. Nobody cares what you had for breakfast this morning, so please don't tweet or post a Facebook update it. As with all social media: relevancy, value and humor are key.

For B2B businesses, social media is about business prospects using networks like LinkedIn, Twitter, Facebook and Technorati to research new vendors, find potential employees, learn, connect with potential partners, interact with customers and much more. For example, one of the most progressive uses of Twitter that we have seen to date has been by SaaS (on demand software) companies using Tweets to update customers during interruptions in service. Social media finally gives business a way use old fashioned word-of-mouth marketing in a way that has never existed before.

At DMZ Interactive we offer:

• B2B Social media strategy, planning and execution
• Social media campaign creation
• Social media website integration and linking
• Cross linking Facebook Fan pages with landing pages