Today, content is the new currency to drive engagement. B2B Customers, prospects, and constituents are seeking in-depth information, news, and entertainment. People want to be able to connect and interact 24/7 on any device in any context. Don't you?
At DMZ Interactive, we specialize in helping B2B companies solve content-related business problems. The result? Increased revenue, engagement, and ROI. At the core is an effective content strategy that focuses on targeting the right audience with the right content at the right time.
To effectively engage an audience, B2B marketers must rethink your approach to your organization's web presence. Instead of publishing a static brochureware website, your business should start to act and interact like a publisher. Most important is the need to dedicate resources toward consistently authoring interesting content.
As you can see, there are many challenges to developing and executing an effective content strategy. However, with the right strategy you'll begin to establish a rapport with your audience. This rapport will enventually lead to engagement, which will allow you to start a dialog: the foundation for building trust and authority.