B2B Digital Content Strategy

Content Strategy

Today, content is the new currency to drive engagement.  B2B Customers, prospects, and constituents are seeking in-depth information, news, and entertainment. People want to be able to connect and interact 24/7 on any device in any context. Don't you?

At DMZ Interactive, we specialize in helping B2B companies solve content-related business problems. The result? Increased revenue, engagement, and ROI. At the core is an effective content strategy that focuses on targeting the right audience with the right content at the right time.

To effectively engage an audience, B2B marketers must rethink your approach to your organization's web presence. Instead of publishing a static brochureware website, your business should start to act and interact like a publisher. Most important is the need to dedicate resources toward consistently authoring interesting content.

Our focus is helping companies address these fundamental digital content strategy challenges:
  • Who is your real target audience?
  • What is their behavior online?
  • What are their interests, needs and desires? What is the best way to address these needs?
  • What types of content will engage your audience?
  • What is the best approach for reaching this audience?
  • Is your current B2B website content engaging and on target?
  • What is the best approach to source and create new content?
  • How do you get internal stakeholders to take ownership of content creation?
  • How will you provide governance for your content?
  • Creating a content strategy plan and executing it.

As you can see, there are many challenges to developing and executing an effective content strategy. However, with the right strategy you'll begin to establish a rapport with your audience. This rapport will enventually lead to engagement, which will allow you to start a dialog: the foundation for building trust and authority.

If you would like to learn more about our B2B content strategy, take a few minutes to read our blog post: How to Create an Effective Digital Content Strategy for 2014