Five Things You Don't Know About SEO and Google's Ranking Algorithm

Google's Ranking Algorithm

Think you know everything about SEO and Google's ranking algorithm?

Here are five things you probably don't know:

  • Google search makes over 500 tweaks to its algorithm every year.
  • Several hundred signals are used.
  • Google constantly tests its ranking algorithm.
  • In 2010 they ran 20,000 experiments on their algorithm.
  • They sandbox test each change to select users before releasing to the general public.

These five key pieces of information really drive home the fact that trying to beat Google at the search engine optimization game is an exercise in futility.

If you want to show up at the top of Google's search ranking, the secret is to create great content and lots of it.

Bottom line: You need to create content that people actually want to read, share, tweet, and not spam.

Want to learn more? Check out this video from Google's Official blog: