So you have a blog, a Facebook fan page and a customized corporate Twitter page. You even have a few videos posted to YouTube.
So where is the ROI?
The answer lies in the type of engagement you are fostering. If customers are not posting comments on your blog and they are not embedding links to your videos in their Facebook wall and they are not even tagging your content with Facebook LIKES (thumbs up), the answer is:
You have an engagement problem.
There could be several reasons your content is not engaging your audience. Assuming your content is interesting and compelling, you could have an issue with cross channel promotion. This can happen if you are conducting your social media programs in stovepipe channels.
Many companies treat each channel as an individual silo and they don’t think about the power of cross promoting messages and content between channels. This is a big mistake. Creating effective and engaging content is difficult, expensive and time consuming. Consequently, it’s vital that you cross promote your content on all the social media channels you have a presence on. This can be a done in a variety of ways ranging from RSS feeds to automated tools to manual posting of links and content between channels.
One of the most effective ways to make your customers aware of your multi-channel social media programs is with a social media portal. With a Social Media Portal you can: