SEO Strategies for Biotechnology Companies

Biotech SEO

Are you looking to attract the right traffic to your biotech website? Do you want to recruit the top scientists and engineers to work for your life sciences company? Looking for that next round of venture capital and need to stay visible in the VC community? Or maybe you need more leads for your newest bioinformatics tool.

If so, now is the time to make sure your website is fully optimized for organic search. Follow the best practices below and you will begin to improve your search engine results page (SERP) rankings. To be successful at the SEO game you need solid analytical skills, luck, patience, and the motivation to put in the time needed to do it effectively. Below are DMZ Interactive's Top 10 Search Engine Optimization Tips for Biotech and Life Science Companies. These are easy-to-follow best practices for improving your search engine rankings. Good

Are you looking to attract the right traffic to your biotech website? Do you want to recruit the top scientists and engineers to work for your life sciences company? Looking for that next round of venture capital and need to stay visible in the VC community? Or maybe you need more leads for your newest bioinformatics tool.

If so, now is the time to make sure your website is fully optimized for organic search. Follow the best practices below and you will begin to improve your search engine results page (SERP) rankings. To be successful at the SEO game you need solid analytical skills, luck, patience, and the motivation to put in the time needed to do it effectively. Below are DMZ Interactive's Top 10 Search Engine Optimization Tips for Biotech and Life Science Companies. These are easy-to-follow best practices for improving your search engine rankings. Good luck!

 

10 SEO Tips for Biotech and Life Sciences Companies

  1. List job openings on your website in addition to the job websites. Give each listing it's own URL.
  2. Have each of your top researchers publish a blog on your website. Publish interesting content. Allow for comments.
  3. Create a YouTube channel and post videos with interviews with your top people.
  4. Have your top people publish Tweets on Twitter with their latest blog posts.
  5. Develop a keyword strategy. Find out which search keywords are important to your business and customers. Use keyword tools like www.semrush.com, www.seomoz.org and www.compete.com to determine the keywords that are relevant to your segment of the biotech and life science market. Enter your competitors' website URLs into these tools. 
  6. Based on your SEO keyword competitive intelligence, build a list of the top 100 search terms. Prioritize it. Verify that there is enough search volume on the selected keyword search terms to warrant optimization (Use Google’s free keyword tool to validate traffic on your search terms: https://adwords.google.com/select/KeywordToolExternal).
  7. Once you’ve developed your keyword strategy, you can begin your on-page keyword optimization. Optimize the HTML meta tags on your website (title, meta description and H1).
  8. Submit your site to the major search engines. Create an XML site map and make sure the search engines can find it.
  9. Get high quality inbound links (backlinks). Publish press releases with links to content on your website. Make sure you have links to your website in the major industry directories. 
  10. Install Google Analytics and Google Webmaster tools on your website. http://www.google.com/analytics/ If you’ve already done this, use the data from: Traffic Sources > Keywords to find additional keywords you may want to optimize.

What SEO techniques for biotech companies have been effective for you? Feel free to post your suggestions.