According to an eVoc Insights study, 48 percent of consumers need to consult reviews before making an online purchase. Today, many consumers are turning to YouTube and other social media channels to find reviews.
In October 2009, there were more than 3.7 billion search queries on YouTube according to comScore.
Think Social Media is a fad?
For all those senior executives who think social media is a just fad and you can ignore what people are saying about your brand on the internet.... You just may want to watch these videos.
This is not the original video clip posted by the fired Dominos employees. It was taken down. However, this clip has the content from the original. Warning this video is gross. Note: Domino's did a good job responding to the original clip.