Category: Content Strategy

How to Create an Effective Digital Content Strategy for 2014


Unless you’ve been living under a rock for the past 2 years, you've probably heard the buzz around the importance of developing an effective digital content strategy. Today, almost every business has a content management system (CMS) running their website. Designing and creating the website with a CMS is the easy part. Just hire a web development firm that knows Drupal, WordPress, or Joomla and you’re up and running.


How to Fix the Sales and Marketing Alignment Problem

The Sales and Marketing Alignment Problem

Today I spent some time trolling through Marketing Director Job postings on in the Boston area. It’s one my new business development activities. It’s absolutely amazing what you can learn from these job postings. Most of the job posts focus on brand building, creating collateral and attending trade shows. Many also talk about the requirement of having a dynamic and fun personality.