Unless you’ve been living under a rock for the past 2 years, you've probably heard the buzz around the importance of developing an effective digital content strategy. Today, almost every business has a content management system (CMS) running their website. Designing and creating the website with a CMS is the easy part. Just hire a web development firm that knows Drupal, WordPress, or Joomla and you’re up and running.
Today I spent some time trolling through Marketing Director Job postings on Monster.com in the Boston area. It’s one my new business development activities. It’s absolutely amazing what you can learn from these job postings. Most of the job posts focus on brand building, creating collateral and attending trade shows. Many also talk about the requirement of having a dynamic and fun personality.