At some point, every company with an online presence needs to make a critical decision about managing the search engine optimization (SEO) of their website. The big decision boils down to this: whether to insource or outsource your SEO. That decision should be based on whether you have the internal resources, expertise, and risk tolerance to successfully manage SEO.
One of the biggest challenges website owners have today is getting visitors to stay on their website for more than 3 seconds. If you don’t think you have an issue with visitors leaving your website after less than 10 seconds, take a look at your Google Analytics data. More specifically, open up the Google Analytics Behavior Engagement Report (Visit Duration and Page Depth) for your website. If yours is like most websites, a very large portion of your website traffic leaves after less than 10 seconds and after visiting less than 1 page.
Aligning a website visitor’s search expectations is crucial to getting visitors to stay on your website for more than 3 seconds.
How do you do this? The first step is to have clear branding and positioning on the home page of your website. Most importantly, the site should have a clear and concise visual hierarchy and intuitive menu labeling. Visitors should immediately know the purpose of your website in 3 seconds and see intuitive links to items they are searching for.
One of the key contributing factors to high website bounce rates in Google Analytics is a misalignment of the keyword search terms with visitor expectations.