One of the most important things you can do to improve website usability (UX) is to have intuitive and easy-to-understand menus. How do you do that? The first step is to label your menu items using clear and concise language that’s based on your customer’s website behavior. Most importantly, you should follow labeling conventions for your market/industry and don’t try to reinvent the wheel. If you sell products, label the main products section “Products.” If you have a company overview page/section, use the “About Us” label. Take a KISS (Keep it Simple Stupid) approach.
Looking to engage your B2B website visitors? Then you will need to take usability into consideration. The key to website usability is to do all the thinking for the visitor. As usability guru Steve Krug likes to say, “Don’t make me think.” So what does that mean for you as a B2B website owner? It means you need to do the hard work.