The Definitive Guide to Building B2B Websites

A complete roadmap to building a next generation responsive website.


In today’s highly competitive business-to-business (B2B) marketplace, having an effective website is the foundation of any marketing program. Out with the old school brochure-ware sites and in with the modern responsive web platform that connects all aspects of your business 24/7.

Today, a company’s website is its face to the world.

The B2B website is where customers and prospects will interact with the company. It’s where relationships are made or are broken. The website is also where the Gen Y customer prefers to interact. The web is where customers can communicate 24/7 on any device with the company. Leading B2B marketers who realize the importance of an effective B2B website put the website at the foundation of all marketing efforts. With this guide you too can become a market leader that generates maximum ROI from your B2B website. The recommendations outlined in this 30-page guide to building B2B websites will provide the answers you've always wanted. In this comprehensive guide you will find all the critical components of building an effective B2B website today. If you follow these guidelines, you can make a significant impact on your marketing ROI and turn your website into an inbound lead generation machine.

Inside the Guide You'll Find:
  • The Six Key Components of an Effective B2B Website
  • The Technology Foundation
  • Making It All Look Good
  • Why You Need A Responsive Design for Mobile Users
  • Design for Usability
  • Optimizing the Site for Search (SEO)
  • Generating Leads with Google AdWords
  • How to Capture More Leads with Landing Pages
  • Boost Your SEO and Give Visitors a Reason to Come Back to Your Site with a Blog
  • Connecting the B2B Website to Your CRM System
  • Nurture Your Leads with a Marketing Automation System
  • Re-engage B2B Website Visitors with an Email Newsletter
  • Utilize Video Content to Boost Search Rankings and Engage Visitors
  • Leverage the Power of Social Media
  • Budget Considerations
  • Content Management System Feature Comparison

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