Eastex originally contacted DMZ Interactive for assistance with search engine marketing (SEO and PPC) for their retail website, buyhookandloop.com. We discovered they needed a full featured CMS to truly maximize their SEO. The old custom built system was brittle and difficult to manage and lacked critical components for SEO. We ended up designing a new website and implemented Drupal along with Ubercart (eCommerce), Paypal Pro and custom UPS shipping integration. We also manage their SEO and PPC programs.