Search Engine Marketing

It's time to rethink SEO...

Can customers and prospects easily find you on Google? Do pages on your website always show up at the top of search engine results? If not, the DMZ search engine marketing experts can help. What is search engine marketing (SEM)? Search engine marketing is "using the Google" to promote your business or service. The goal of SEM is to make it easier for prospects and customers to find your products and services on the web using a search engine like Google, Yahoo or Bing. Our approach to developing an effective SEM program is a multi-layered process which involves identifying your target market, defining your keywords and phrases and identifying your SEM competitors. We take a two-pronged approach by leveraging both search engine marketing (SEO) and pay-per-click advertising (PPC) to maximize your visibility on the web.

What's the difference between SEO (also called organic search) and PPC? Under the hood, SEO involves making it easier for search engines to find and properly index content on your site. For example, search engines rely on html page title tags to properly index content. If you put the right keywords in your title tags you are more likely to have your pages show up under organic search. Why put the effort into SEO? SEO is extremely cost effective because you don't pay for keywords with the search engines. SEO allows you to deliver your messaging to a targeted audience, resulting in higher conversion and response rates than many traditional marketing methods. A focused SEO strategy allows you to:

  • Increase your visibility to a target audience
  • Maximize the traffic being directed to your site
  • Rank higher and more often than your competitors for related search terms
  • Link visitors directly to the information that they are seeking

So why would you want to spend money on PPC such as Google Adwords? If the keywords you need to promote your business are highly competitive, it will take awhile for you to show up in the search engine's organic search results. Google Adwords or PPC essentially allows you to cut to the front of the line and get your ads placed at the very top or side of the search results page. Sounds complicated? We are here to help. At DMZ Interactive we offer:

  • Keyword Strategy, Planning and Selection
  • Pay Per Click (PPC) Programs and Strategy
  • SEO Web Site Optimization
  • Web Analytics
  • PPC Conversion Rate Analysis
  • Click-through Optimization
  • A/B testing to identify profitable paths
  • Customer Experience Analysis and Optimization

Want to learn more? Read our Case Studies