Are you using social media to effectively promote your product and brand? Are you following the common best practices? Do you influence your target market with social media? Are you building awareness and trust for your brand with social media? Is social media integrated into your company's day-to-day communication strategy? If you are new to the world of Twitter, Facebook, Digg, Google Buzz and LinkedIn, following these best practices can help you leverage this powerful communication channel that has finally reached critical mass.